Wednesday, February 4, 2009

Forever 21 Research





FOREVER 21


Forever 21 was originall called Fashion 21 and was founded in Los Angeles, California in 1984 by a man named Do-Won Chang and his wife, Jin-Sook. the very first store is located at 5637 N. Figueroa St. in the Highland Park district of Los Angeles was only 900 square feet. This store although bigger still has the original name of Fashion 21. By the end of the first year, sales rose from $35,000 to $700,000. Fashion 21 eventually expanded at and had a new store every six months so they changed the Fashion 21 brand name to Forever 21. In 1989, Forever 21 opened its 11th store and first store located in a Mall, at the Panorama Mall in Panorama City, CA. Forever 21 had reached a total of 40 stores by 1997. The average size for the stores by this time was 9,000 square feet. Since 2002, Forever 21 has been ranked as one of the 50 largest privately held companies in Los Angeles. In 2005, Forever 21 was operating over 355 locations nationwide with the brands Forever 21, Forever XXI, For Love 21, and Gadzooks. Forever 21 opened XXI flagship stores with these stores beings an average of 24,000 square feet. Its revenue topped $1 billion in 2006, placing Forever 21 in the ranks of the top 500 privately held companies in the U.S.










Gadzooks: http://www.winkel-construction.com/images/Gadzooks.jpg


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